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The world health organization (WHO) is one that is concerned with the health issues all around the world. It plans & executes various strategies around the globe to prevent & treat epidemics & keep a record as statistics among its member countries.

“World Health Statistics 2007 has been collated from publications and databases […] The core set of indicators was selected on the basis of their relevance to global health, the availability and quality of the data, and the accuracy and comparability of estimates.”(WORLD Health Statistics 2007)

The various steps taken by the World health organizations to record the world health 7 epidemic ratios has made a lot of difference in the world today.

BUSINESS IMPLICATIONS:

The medicinal demands of an individual patient greatly affects the demands of the medicine production. If many cases were left untreated then this fact would alter the production criteria & statistics of the pharmaceutical industries.

According to Olden:

–          “Epidemiology-based forecasting is a transparent and rigorous approach to projecting the sales implications of critical events and overall market evolution.

–          Patient-level data, if available, can improve the accuracy of base-year diagnosis rates, overall drug-treatment rates, compliance rates, and drug-treated days per time period.

–          Epidemiology-based forecasts face a major challenge in matching the epidemiologists’ strict definitions of a disease to the less formal criteria of the prescribing physician.”(Olden 128)

If this keeps up the statistics of the required medicines & the production would surely differ immensely, & in turn create confusion among the producers & the marketers.

GOVERNMENT REFORMS:

“Managed competition reform and internal market reform models represent an important change from the traditional approach to health care reform. This traditional approach focuses on reducing the resources available to a health care system (e.g. the hospital beds, nursing services, technology, etc.).”(Colleen 1)

The government is sole caretaker of every nation & not the physicians or health workers. It is the sole responsibility of the government to provide aids & medicines for the patients. The health workers cannot possibly manage with the restricted supplies.

The increase in population around the world has created problems for the epidemiological applications. The marketers are demanding the health workers to come up with a plan to cater to develop their expertise of epidemiology concepts & create solutions for the dangers faced by the public. It is important for any nation to prosper that the people living in it are healthy & active.

MARKETING STRATEGIES:

Large local & foreign agencies are taking over & that in return is affecting the medicine production. Despite the fact that, there is a need for reforming the pharmaceutical industries, no attempt is being taken for accomplishing the task. The poverty stricken nations are struck with a variety of epidemics annually & require a proper plan to prepare & market suitable medicines to cater to every class.

The demographics are overtaking the business world & changing its cores. In well developed countries like America, many steps are being taken to safeguards the health rights of the people.

The costs of private hospitals is sky rocketing & the medicines available there are also sold on a higher price, thus confining itself to the upper class society. Proper services are not performed in the government sector hospitals, especially in poverty stricken countries like Pakistan & India. Proper marketing planning is required to showcase the available medicines & literate the society of the right ones.

CONCLUSION

Health is the basic right of every individual. It is important that the disease epidemics are controlled by taking proper preventive measures. Infectious diseases are overtaking the human population since proper steps are not being taken; exposing the people to health related dangers. In the last few years the death rate due to diseases has increased worldwide.

Special societies & groups should be formed to cater to the community. Such a step has been taken by the Canadian government by forming a special population based data application by the name of POPULIS. Its basic objectives are to track the health status & health care use of the society.

“For example, the degree to which one region admits younger, healthier individuals with a much, longer expected length of stay to nursing homes suggests more discretionary use of resources.” (As qtd. in examples of epidemiology as a management tool)

Works cited

A guide to statistical information at WHO: World health statistics 2007, 16 November 2007 <http://www.who.int/whosis/en/index.html>

Colleen M. Flood International Health Care Reform: A Legal, Economic, and Political Analysis. – Rout ledge. 2000. Page Number: 1.

Epidemiology: November 7, 2007, University of Washington School of Public Health and Community Medicine Department of Epidemiology ©2006, 16 November 2007 <http://depts.washington.edu/epidem/>

Epidemiology-Based Market Forecasting: Pros and Cons, Decision Resources
March 18, 2005 –pg 1, Pub ID: DECR1212079 16 November 2007

http://www.marketresearch.com/product/display.asp?productid=1212079&g=1

Examples of epidemiology as a management tool, 15 November 2007 <http://hadm.sph.sc.edu/Students/KCLNet/HADMEPID.htm>

Olden PC, Urban health care market structure: the impact of business and industry. Luke RD. Abstr Book Assoc Health Serv Res Meet. 1998; 15: 128.

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