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Understanding Cultural Diversity in All Settings
Sociology Unit 5 Individual Project
American Intercontinental University Abstract
This paper is about understanding and achieving cultural balance in society. This paper will evaluate and generate reasons why people may not appreciate the cultural point of views of others. Also, this paper will discuss how to achieve cultural balance in a multinational corporation setting. Lastly, this paper will provide steps that Nestle can take and discuss policies that can be put in place to help the company achieve global success.      
Achieving Cultural Balance
In America their cultural talks about individualism are taught to think about themselves.   They are encouraged to pursue individualism or pursue their own goals as far as what they want to do.  Because they are encouraged to be individualized they are challenged with understanding other people’s point of view.   The Chinese are taught to think in connection to a group, rather than being independent they are inter-dependent.  They are more connectional as a group, their whole relationship or concept of self is based on relationships and their social obligation.
There are several reasons people could not appreciate the cultural point of views of others.  Different communication styles since it has barriers.  The language is a large issue between cultures.  Some words and phrases are presented in different ways.  Facial expressions in cultural are important as well.  These are the non-verbal communications.  An example would be when voices are raised to most this is considered a fight our argument is happening.  But in some cultures it’s considered excitement and a good thing. (Trompenaars)
FEAR
 We all have a subjective agenda of those we know nothing about or do not understand, needless to say appreciate.  Everyone has partialities, even preconceptions, against particular cultures.  One very essential reason is fear.  Fears for the most part…

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