The aim of this paper is to discuss elements of a business plan for a health care organization that may not be included in a business plan for a non-health care organization as well as the reason for such differences.
In general, a business plan for a health care organization consists of the same basic blocs as any other business plan, namely Executive Summary, Strategy Overview, Market Profile, Competitor Analysis, Program Strategy, Physical Facility, Financial Analysis, Marketing Plan, Implementation Plan, and Post Implementation Evaluation (SUNY Upstate Medical University, 2007).
First difference is that special attention should be paid to the issue of physical capacity. In practical terms, it means that the business plan shall specify the number of patients a medical facility can service for a certain period of time. In addition, this section of the business plan shall substantiate the rationale behind medical facility’s organization, e.g. the size of emergency care department, outpatient department etc.
However, the issue of physical capacity is also important for other organizations working in the field of service delivery. Specific attention in a business plan for a health care organization should be allocated to the methods and costs of complying with relevant laws and regulations.
For instance, Health Insurance Portability and Accountability Act of 1996 (HIPAA) is one of the major legal documents in this field. Thus, any health care organization shall specify in its business plan all the compliance issues that originate from the necessity to meet generally accepted medical standards.
SUNY Upstate Medical University. ‘Managed Care and Financial Analysis: Business Planning.’ (July 5, 2007). Retrieved September 13, 2007, from http://www.upstate.edu/uha/mcbd/mark_res/plan.php