Chiropractic is a health care discipline, which emphasizes the inherent recuperative power of the body to heal itself without the use of drugs or surgery.
The practice of chiropractic focuses on the relationship between structure (primarily the spine) and function (as coordinated by the nervous system) and how that relationship affects the preservation and restoration of health. In addition, Doctors of Chiropractic recognize the value and responsibility of working in cooperation with other health care practitioners when in the best interest of the patient.
Chiropractic industry comprises establishments of health practitioners having the degree of D.C. (Doctor of chiropractic) primarily engaged in the independent practice of chiropractic.
These practitioners provide diagnostic and therapeutic treatment of neuromuscular-skeletal and related disorders through the manipulation and adjustment of the spinal column and extremities, and operate private or group practices in their own offices (e.g., centers, clinics) or in the facilities of others, such as hospitals or HMO medical centers.
The US chiropractic industry includes about 30,000 firms with combined annual revenue of $7 billion. Most are one-office firms, but about 300 firms operate multiple offices. The industry is highly fragmented. The average chiropractic office has annual revenue under $250,000.
Demand for chiropractic services is driven by the aging US population and growing interest in alternative medicine. Profitability of individual practices depends largely on marketing. The industry is labor-intensive, with annual revenue per worker of $80,000. Chiropractors compete with physical therapists and medical doctors, many of whom consider chiropractic treatments ineffective.
Products, Operations & Technology
Chiropractors treat mainly patients who have pain due to muscular or skeletal injuries; back pain is the most common complaint. Treatment commonly consists of “spinal manipulative therapy” (SMT), based on the theory that the pain is due to misaligned bones (“subluxations”) that interfere with the nervous system.
Treatment usually includes a series of such “adjustments.” Many chiropractors also take and interpret x-rays.
Some chiropractors provide a range of other services, treatments, and products, including nutritional counseling, homeopathic products, and various types of physiotherapy such as massage, heat, cold, traction, ultrasound, and electrical stimulation.
Some chiropractors believe that spinal manipulation can cure other types of medical symptoms, such as asthma, and that regular “adjustments” are a useful preventative measure.
Chiropractors may specialize in sports injuries, neurological symptoms, orthopedics, pediatrics, nutrition, internal disorders, or diagnostic imaging.
Office operations revolve around scheduling appointments, billing and maintaining patients’ records. Among other important functions marketing being the most vital.
Healthcare marketing for Family Chiropractic Care of Dr. Priscilla Felcher
To establish Family Chiropractic Care as one of the most trusted and admired name among the existing and prospective clients and other stakeholders through consistent chiropractic practices and research, be recognized for excellence in the industry and contribute to the health of society.
To promote preventative care by providing advice on diet, exercise and lifestyle using natural approach including nutrition, vitamins, herbs and other options and to treat all conditions, diseases, or injuries in a manner consistent with chiropractic methods and techniques without using drugs or surgery.
Services offered by Chiropractor Office: please change the services as per actual services offered by your client.
Advanced spinal correction utilizing manual, non-rotatory chiropractic techniques, especially for the neck (cervical spine) are provided. These newer correction methods are even safer, more comfortable and more effective than ever before. The main tool in the chiropractor’s arsenal is the adjustment.
X-Rays Imaging and Safety
On-site X-ray equipment are used to assist in quickly and accurately evaluating specific musculo-skeletal conditions.
Patients are educated about special “blueprint” exercises designed just for them to help strengthen and correct their own unique problem. These exercises can be performed in the comfort of your own home and can improve the effectiveness of the spinal correction.
Patients are taught certain activities they should avoid or do differently to avoid aggravating their particular health challenge. The goal is to help every patient achieve a fulfilling and happy lifestyle full of the activities they enjoy most.
Specific recommendations are provided on nutritional supplements and healthy food choices to enhance patients’ return to optimal health. Also provide a BODY FAT analysis as part of initial examination. It has been an “eye-opener” for many of the patients and helps people better appreciate what they need to do, nutritionally, to get them back in shape.
Spinal and Postural Screenings
Posture and spinal screenings can reveal important health information and unlock the door to improved health and well-being. Screenings provided at the office, community events and health fairs.