There has been a dramatic increase in obesity in the United States in the past 20 years. Among adults, there has been a noticeable increase of almost a hundred percent, increasing from approximately 15 percent during the year 1980s to an estimated 27 percent in the year 1999.
This alarming data or figures regarding the obese American adults whoever, the picture with regards to children obesity as supported by figures and data, is bleaker. There is a burgeoning rate on the obesity among children. The statistics of children obesity according to Thompson and Shanley, shows or states that at least one child in five is overweight.
The percentage of children who are overweight has more than doubled since 1970 and the percentage of African American and Hispanic children who are overweight has increased by 120% since 1986.
Almost 8% of four-and five-year-old children are considered to be overweight. This is nearly twice as many as 20 years ago. Childhood obesity, because of its alarming increase has been recognized as a national epidemic (2004, p.2).
With the increase in the number of children who are overweight and its correlation with adult obesity, the need for immediate action to reduce the number or decrease the rate obesity is crucial. As such, the information with regards to a plan or course of action, if not properly disseminated will only lead to failure.
Health knowledge or information is best utilized if there is communication amongst the public and private sectors or organizations and the public. Most importantly, the awareness regarding a health issue, problem or the solution to a problem can greatly increase if there is efficient use of communication as a tool.
The attitude and the demand towards both health services and support for individuals, collective action and demonstration is greatly affected or increased by communication. Therefore, it is important or necessary to take account of communication as a part of programs that attends to the improvement or cure of a health problem (“Role Communication”, 1993).
A successful child obesity awareness campaign was aggressively launched by the MetroWest Community Health Care Foundation. It also includes an education program regarding childhood obesity with the parents as the main target audience.
They took this step in order to attend to the pressing need for children obesity awareness, action and responsibility. According to the press release of the MetroWest Community Health Care Foundation Board of Trustees’ chair, “We need to educate the public in general and parents in particular about the seriousness of this issue and the steps that can be taken to help kids maintain a health weight” (2007, January 31).
The goal of MetroWest Communication Health Care Foundation’s in their campaign is to educate both children and their families about the health hazards or risks that are associated with obesity.
They aimed to encourage the families and the children to seek advice from professional health care providers such as pediatricians. In addition to this, they wanted to encourage or uphold the consumption of healthy foods and increased physical activities to reduce weight (“MetroWest Kids”, 2007).
The statement of the Board of Trustees’ chair and/or the goals or objectives of the foundation or the campaign clearly states what they want to achieve. In addition to this, it clearly illustrates that they know the role of the media or communication and that they plan to use it in order to address to the problem regarding obesity.
The sincerity and care can already be felt in their objectives, as such, an individual would have an elated feeling to take care of his body. Individuals who are considered to be overweight are also motivated, through the education or reeducation that was done by the foundation, to reduce weight, to eat a balance meal or healthy food and to engage more in physical activities.
Through the statements and the objectives, the success of the campaign is already at their fingertips.